What We Do

At Pool Flow, we help pool builders get more jobs—plain and simple.

Our core service is Google Ads lead generation, specifically designed for pool construction companies looking to grow consistently without relying on referrals, word-of-mouth, or slow seasons.

We take care of everything from start to finish: strategy, setup, funnel creation, lead capture, tracking, and optimization. You don’t have to lift a finger—we handle the digital so you can focus on building pools.

Here's how it works:

1. Hyper-Targeted Google Ads

We launch high-intent Google Ads campaigns that target homeowners in your area who are actively searching for pool installation, design, or construction. These aren’t cold leads. These are people typing in things like “backyard pool builders near me” or “cost to build a pool in [your city].” They're looking—you just need to be visible. That’s what we do.

We build out multiple ad groups around buying intent, fine-tune your keyword targeting, and constantly test and optimize for performance. All our campaigns run on a performance-first strategy—we’re not here to win design awards, we’re here to get your phone ringing.

2. Custom Funnels That Convert

Clicks are only half the story. We direct traffic to a clean, conversion-optimized landing page designed to qualify leads and get them to take action. Our funnels include project forms, instant quote prompts, and automated follow-ups to keep your pipeline moving.

We don’t just throw up a generic page—we build messaging that speaks directly to your ideal customer. Whether your niche is luxury pools, fiberglass installs, or modern custom designs, we tailor the funnel to reflect your brand and the kind of jobs you want more of.

3. Automation + Follow-Up

Once a lead comes in, they’re automatically routed through smart follow-up systems that include email, SMS, and optional outbound call triggers. We reduce your lead response time to near-instant—so you’re the first company that potential clients hear from.

We’ve seen it time and time again: fast follow-up = more closed jobs.

4. Live Reporting & Continuous Optimization

Everything we do is tracked and reported through a clean dashboard. You’ll know exactly how many leads you’re getting, where they’re coming from, and what’s converting. Our team reviews campaign data regularly, making adjustments to bids, copy, creatives, and targeting to ensure consistent performance.

Why Pool Flow?

We focus on one thing: generating real, qualified opportunities for pool builders. We’re not trying to be everything to everyone. Our system was built for this industry, and it’s been refined through real-world results, not theory.

We don’t just sell clicks. We help build businesses. Whether you’re looking to fill your calendar in a single zip code or scale across multiple service areas, we’ve got you covered.

If you're a pool builder who’s ready to grow with a marketing partner that actually gets it, let’s talk.