About Pool Flow

Welcome to Pool Flow, where modern advertising meets the timeless art of pool building. Based in the heart of Lexington, Kentucky, we’re a team of passionate digital marketers, creative thinkers, and AI enthusiasts helping pool builders across the U.S. grow their businesses—one lead at a time.

Founded by Marcus Staddon, Pool Flow was born from both legacy and innovation. Marcus grew up around the pool industry—his father was a pool builder who believed in craftsmanship, honest work, and word-of-mouth marketing. But as the world changed, so did the game. The days of relying on referrals and local directories faded. In their place came a noisy, algorithm-driven digital world. That’s where we come in.

At Pool Flow, we bridge that gap. We specialize in Google Ads campaigns built specifically for pool builders, combining the precision of paid search with AI-powered optimization to deliver real, qualified leads. Our core model is simple: you only pay for results. No retainers, no mystery fees, no overcomplicated contracts. Just performance-driven marketing that actually works.

We’re a lean, focused team of 10 marketers, strategists, and technical experts, each with deep experience in performance advertising, consumer psychology, automation, and the home improvement space. Our internal systems use a blend of proprietary automation and machine learning to analyze data in real-time, allowing us to optimize budgets, split-test creative, and generate high-quality leads faster than traditional agencies.

What makes us different isn’t just the tech. It’s our mindset. We don’t see ads as just clicks and impressions. We see them as conversations—as digital handshakes that start relationships. From the keyword strategy to the landing page copy, every part of our funnel is designed to qualify and convert intent-driven homeowners looking to build their dream backyard.

Our journey hasn’t been overnight. We’ve tested thousands of ad combinations, dialed in messaging for dozens of regional markets, and built battle-tested workflows that follow up with leads instantly via SMS and email. We know the difference between someone just browsing and someone who’s ready to break ground—and we help you speak to the latter.

We also believe in transparency and simplicity. That’s why our model is built around outcomes, not activity. You won’t find bloated reports filled with vanity metrics here. We care about one thing: did you get a real opportunity to close a real job? If yes, we’re doing our job. If not, we fix it.

In a world where everyone’s claiming to be a marketing expert, we just keep our heads down and deliver. We’re not interested in fluff. We’re interested in helping you grow a pipeline of ready-to-build homeowners, month after month.

So if you’re a pool builder who’s tired of wasting money on agencies that don’t get your business—or worse, don’t get you results—Pool Flow was built for you.

Let’s build something great together.